We built our home in Boulder for many reasons, not the least of which are the opportunities available to us when we step off the brewdeck. Striving to make a perfect beer recipe come to life is no different than seeking your perfect ski line or redpointing your 12-month project or finally relaxing into your lotus pose or besting your 5k record—or if you're Sage Canaday, besting your 50-mile record—or beating your high-score in washoes. Or planking a really good plank, if that's what you're into. Being on Team Avery is about more than beer. It’s about striving for personal greatness, however you may define it. As Adam Avery tells us, “If you hold back, I don't think you really know who you are.”